Pakistan is a country full of talent, culture, AMAZING food and art. Home to some of the most talented artists in the world, it’s no surprise that these Pakistanis found beauty in one of the most unlikely places. This is exceptionally great because of the daily reminder about how we are surrounded by incredible people.
These Karachiites have decided to turn old wooden reels into pieces of art…
…and the results are ‘reel-y’ stunning.
How dreamy is this, btw?
If you’ve been on social media lately, you’ve probably spotted the hashtag, #ReelOnHai.
Artists all over the country have been showcasing stunning displays and we have been completely reeled in.
May the people find the unusual installation interesting and question themselves about the much needed-art-of-recycling/reusing. #ReelOnHai pic.twitter.com/uzLAMfzPKp
— Snober Abbasi (@snobers) December 13, 2017
Pakistan Cables in collaboration with Karachi Biennale Trust for the public outreach kickstarted this project.
Oh wow. There's a campaign by #PakistanCables to turn giant old cable reels into art installations, and I'M SHOOK AT THE TURNOUT! Beautsss! #ReelOnHai pic.twitter.com/jbUjCJL9zC
— YAAAAR (@DigitalZarda) December 12, 2017
Showcasing the beauty of our country and decorating our streets with the same color that fills all of us.
Not bad, right?
No one could mistake these stunning displays for a common reel.
How great are these?
Shoutout to all of you cricket fans ~
Portraits of Pakistan’s top Cricketers painted on Cable reels by artists in Karachi. #ReelOnHai pic.twitter.com/ZWVO2lk0bt
— Faizan Lakhani (@faizanlakhani) December 12, 2017
Uff, absolutely beautiful.
#ReelOnHai While art may not be vital to survive, it makes life worthwhile. Thank you for making my city beautiful again. #Karachi pic.twitter.com/mh0oACFaRC
— ms keisha (@meemelif) December 13, 2017
Pakistan Cables has also compiled and published a book holding imagery and details of these displays currently at multiple locations across Karachi.
The panel is discussing about the extension of art, cities and reels #ReelOnHai pic.twitter.com/SKO3krMYdx
— Zia Zuberi (@ZuberiSpeaks) December 13, 2017
And people absolutely love it:
You wouldn't think of engineering items being used for art but this was a wonderful opportunity and these reels are spread through out the city and engage people from all walks of life #ReelOnHai
— Sumbul Usman (@MugglePlease) December 13, 2017
This initiative not only recycle reels in best possible way but also promote our culture & art#ReelOnHai pic.twitter.com/2pPtFC1qur
— Afshan Younus (@AfshanYounus) December 13, 2017
Download the book on Pakistan Cable’s website and get ready for some inspiration ~
This reel was turned into a functional design by Hasnain Ali. It is a kiosk design for small canteen/tea vendors #ReelOnHai pic.twitter.com/zwWvLrDQuB
— Bushra Joyo (@filmyjoyo) December 13, 2017
Spotted the hashtag? Don’t you love all this art? SAME. Let us know what you think in the comments below!
This post has been sponsored by Pakistan Cables.