Cities across the world are often remembered fondly owing to their street food culture. Pakistan is no different. With street side vendors going around with cut up coconut at traffic signals to thelay walas stacking piping hot samosas, we’re not short of variety. Along with our quick wit and language adorned with low-key sarcasm, Punjabis in Pakistan are notorious for their sharp tastebuds. True foodies are never shy of trying out new food experiences and Sialkot tops the chart for being chatkhoray aur khanay ke shoqeen.

Which is why the city finally getting a food festival was so damn iconic.

7up Foodies returned with its promise to bring lovers of food together in multiple cities across Pakistan so everyone can share their love for food and entertainment.

The 2-day long festival spanning over the weekend consisted of great assortment of food from across the city

There were interactive games and musical performances

With local and international acts like Falak, I.F.R.A. and Punjabi bhangra troupe Sahara.

Sialkotis and families flocked to the festival to celebrate food and enjoy some sick tunes.  

The 100 rupees cover made the event all the more accessible to people from every class segment. All in all, it seems that the city was lacking in a festival of this magnitude.

Not from Sialkot? Not to worry, the event is coming to a city near you. Watch this space.

This post has been sponsored by 7up Pakistan.