Veet Pakistan, a product of Reckitt, via its Veet Academy program calls on the citizens of Pakistan to come forward and donate towards the education of girls through a touching video. As one of the country’s few beauty brands that has continually worked towards corporate social responsibility, the brand is reiterating the importance of educating the often-neglected female population by partnering with The Citizens Foundation (TCF), a leading local non-profit that centers on education for the underprivileged.

The arena of girls’ education in Pakistan is one that needs immediate attention.

An estimated 12 million girls of school-going age are out of school. With that in mind, on Women’s Day, Veet Pakistan entered into a partnership with The Citizens Foundation to promote girls’ education in the country. That’s not all Veet, itself has adopted three secondary classes for girls at TCF’s Mubarak Campus in Murarra Shareef, Narowal for the entire year.

Moving forward with the initiative, this Ramzan Veet Academy has come up with an engaging call for donations.

The donation video features real girls, from across Pakistan, who despite being eager to study are unable to do so because of various challenges and hurdles. Viewers are then informed of the partnership between Veet Academy and TCF and are urged to join the cause of securing the future of our nation’s daughters by generously sending their zakat and donations to the cause.

Over the years, Veet Academy has introduced various initiatives and carried out different activities to empower women and highlight the issues they face on a regular basis. These range from teaching women how to ride bikes, conducting breast cancer awareness sessions, awarding mentorships to experts in their fields, and raising funds to help create breast cancer treatment medical centers. Through these activities, the brand aims to show women their own true potential by giving them assurance and a platform to prove that they are capable of anything!

To help improve the future of Pakistan’s daughters, follow the details mentioned in the video. Every bit counts; and together we can and we will #BuildHerUp.

This post is sponsored by Veet!

Cover image via Veet