I told my parents I didn't want to become a doctor and their reaction was as shocking as one would expect but for all the surprising reasons.
There is never a dull moment with kids, if you think about it. As proof, we share some of the most hilarious stories we came across about Pakistani ki...
As a Pakistani-American, I reside in the States for 95% of the time. The other 5% is my vacation period in Pakistan or Canada. Having parents that gre...
traveling with kids can be a nightmare-inducing idea. What with all the preparation, planning and mood swings involved. But it doesn't have to be that...
Family ties are a huge priority and most desi parents are known for their unconditional love and support - there's no denying that. Still, it's time w...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
Zero Lifestyle just upped the ante on their highly successful "Your Beat Matters" campaign with the addition of global superstar Fawad Khan
JS Bank, a leading financial institution in Pakistan, partnered with Mario Testino, the internationally renowned celebrity and fashion photographer.
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