This couple from Karachi who call themselves the Mewly Weds just reversed gender roles and the reactions people had to it were... extreme.
One of the women speaking up about harassment is our very own award-winning model and businesswoman - Amna Babar. Here's what she revealed to us
Bata's new ad featuring a "womanizer" of a man pissed off Pakistanis so much, they had to take it down eventually after the backlash.
The pictures of Mahira Khan and Ranbir Kapoor that surfaced recently sparked an outrage across social media, causing the desi ghairat brigade to go al...
We've talked a lot about women. Let's talk about how the patriarchy hurts men. Here's what it's like to be a man in our desi society.
Dear desi women: the following guidelines will help decipher how exactly the clothes you wear are directly tied in with your character.
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
Zero Lifestyle just upped the ante on their highly successful "Your Beat Matters" campaign with the addition of global superstar Fawad Khan
JS Bank, a leading financial institution in Pakistan, partnered with Mario Testino, the internationally renowned celebrity and fashion photographer.
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