When I held my first child - my daughter - in my arms for the first time, I knew I found the best friend I craved for for the longest time
If you've grown up in a family full of betiyaan, you know how in Pakistan having a lot of daughters is met with sympathy from others, ugggh.
You disagree with your mother at various points in your life but there comes a time when you start picking up some peculiar habits of your mother.
Dear ammi, I love you beyond the scope of my imagination but there's one thing I need you to stop doing because it's hurting your own life.
An abba is supposed to be your cheerleader and your supporter. This abba, however, is a ghairatmand mard who wanted to show his women their place.
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
Zero Lifestyle just upped the ante on their highly successful "Your Beat Matters" campaign with the addition of global superstar Fawad Khan
JS Bank, a leading financial institution in Pakistan, partnered with Mario Testino, the internationally renowned celebrity and fashion photographer.
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