Sarsabz Fertilizers is bringing an empowering tale of a true desi heroine
Do you crave good content on the media nowadays? Are you one of those who can’t wait to skip ads because they are simply not insightful or engaging? If your answer is yes, then you will understand why we found the upcoming #SarsabzKahani of Nazo worth digging into!
Mainstream narrative in most of our movies and TV shows about women in general and women from the rural sector in particular has been to show them as weak and vulnerable. They’re either occupying their time by stressing over finding the “right man” or helplessly crying about their circumstances and condition in life. One does indeed crave for role models that portray prosperity, strength and a higher purpose in life. This is where Sarsabz Fertilizer with its take on Nazo’s true story comes in.
Sarsabz Fertilizers, a specialty fertilizer brand from leading manufacturer Fatima Fertilizers, is launching its debut short film in its unique digital anthology called ‘Sarsabz Kahani’
The initiative was mainly developed in-house by the marketing team based on the brand’s core values:
- Sarsabz Fertilizer stands for Growth, Progress and Innovation in the agriculture sector.
- We are the voice of farmers – fearless & bold.
- We are an expert in agriculture and safeguard the hard work of farmers.
- We are a responsible and honest friend to farmers having a caring, empathetic and inspiring attitude.
- Our cause is to create a Sarsabz Pakistan
“The big idea here is to highlight remarkable stories of men and women from the agriculture sector; people who offer hope and positivity while mirroring the challenges of living in rural Pakistan.”
“The insight that drives this initiative remains bringing our farmers and people from rural community to the limelight!” explained Rabel Sadozai, National Marketing Manager at Fatima Fertilizer.
“Each episode of Sarsabz Kahani is going to be different and based on a true story. We will be working with different directors based on their strengths to tackle each story individually in short film format. This format helps us tell the story to the masses in the most engaging manner without compromising on quality.” stated M. Mobeen, Brand Manager and Showrunner for Sarsabz Kahani.
Nazo’s story revolves primarily around a farmer’s love for her land for which she is willing to sacrifice anything and everything
The trailer magnificently tantalizes the viewer to find more about Nazo’s valor. The full film will release on December 19, 2020 right after Fatima Fertilizer celebrates National Farmer Day on 18th December.
You can watch the full trailer over here:
So, what are your thoughts on Sarsabz Kahani initiative and Nazo’s trailer? Let us know in the comments.
Cover image via Sarsabz Fertilizers
This post has been sponsored by Sarsabz Fertilizers