RIOS: The Emerging Multi-Brand Store In The Pakistani Beauty Space

By MangoBaaz Studio | 21 Jan, 2022

Got a couple weeks of 2022 under your belt? Fantastic! You deserve a bit of retail therapy.

The Pakistani market has seen massive consumer buy-in to Asian beauty regiments and trends in recent years. In the country’s beauty space, RIOS has emerged with a strong make-up, skincare, cosmetics, and fragrance portfolio, continuously elevating its existing ‘1000-brands’ portfolio with international, innovative, and authentic high-quality products.

Scaling up its presence in the beauty space of Pakistan, RIOS is now recognized as the authorized distributor of TRESemme, the most demanded, personal favorite shampoo brand in the market.


The multi-brand online store houses a range of authentic skin, make-up, fragrance, hair, and body care products, sourced primarily from the world’s leading regions on beauty, such as the US and the UK. Some prominent brands include L’ORÉAL, Maybelline, Neutrogena, Garnier, and Yardley.

SJS International was founded in 1978. Its products include skin, body, and hair care, as well as makeup and fragrance for self and space. Through its ethical sourcing policy, its subsidiary, RIOS is committed to using plant-based and laboratory-made ingredients with a proven record of efficacy and safety.

With a catalog of more than 1,000 brands and offerings across categories including makeup, skincare, haircare, personal care, and fragrances, RIOS aims to build the most comfortable international quality cosmetics accessible for Pakistani consumers.

To find out more, visit now!



This post is sponsored by RIOS!

Cover image via RIOS.


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