A nation’s youth is the cornerstone of progress and heralds of a better tomorrow, instigating social change and helping their country evolve in step with the rest of the world.
As one of the earliest global corporations with a strong footprint in Pakistan, AkzoNobel has been a vital part of the country’s progress. As Pakistan celebrates its 75th Independence Day today, AkzoNobel Pakistan shares an important message dedicated to the youth. The #PehchaanKaRung campaign is a reminder for them to cherish the gift of freedom, and uphold their responsibility as Pakistanis, to play their part in shaping a brighter future for the coming generations.
The heartwarming campaign video #PehchaanKaRung reinforces that homeland comes before home and will always be the biggest part of every Pakistani citizen’s identity. Narrated from a young architect’s POV, the story urges the youth of today to provide leadership and rejuvenate the society with creativity and skills development – to bring about positive change in every sphere. Such optimism is the hallmark of any modern, progressive society and the true meaning of national harmony.
For the youth to play their part to perfection, the state and the society also has a responsibility towards them, in the form of steadfast belief. As a free nation, our youth also needs the independent room to grow in whichever direction they deem healthiest and best for their own and the country’s future. Only positive reinforcement brings about positive change. We must ensure that the youth doesn’t lose its zeal, but continues to thrive. Their wings must not be clipped, but should be given consistent wind so they soar higher and write the county’s name high in the clouds.
On this historic 75th Day of Independence, let us celebrate our identity as responsible citizens of Pakistan and pledge that our country will always remain our priority, as proud Pakistanis.
This post is sponsored by AkzoNobel
Cover image via AkzoNobel