Lifebuoy and PCB are coming together for all the right reasons
Pakistan’s most reliable hand hygiene brand, Lifebuoy has gained talkability around its many initiatives to promote hygiene in the country, which is exactly what it has done this year.
Lifebuoy recently signed its partnership with Pakistan Cricket Board (PCB) as the official hygiene partner of the team for the year 2021
The news spread like wildfire across relevant segments of media, where prominent personalities shared their appreciation for the strategic partnership.
View this post on Instagram
The year 2021 brings numerous teams for the PCB to host, including England, South Africa, New Zealand and West Indies for which Lifebuoy will supply hand-hygiene products. The news has created much excitement amongst cricket fans as the spread of the pandemic has upended situations across the globe. Lifebuoy is widely prevalent in every household across Pakistani cities and villages, and with this partnership the message of hand washing and its critical need will be spread further afield.
Keeping up with their trend of collaborations with cricket, Lifebuoy did the necessary this year, where PCB Director Commercial, Babar Hamid and Unilever Director Beauty and Personal Care, Asima Haq signed the partnership contract
Previously in 2020, Lifebuoy and PCB had joined hands when the West Indies team visited Pakistan and during the summer series in England in 2020 to ensure it landed relevant hygiene and safety messages for all.
If there is one sport uniting Pakistanis, cricket surely takes the limelight, and the Lifebuoy partnership with regular hygiene messaging and sufficient hygiene kits will take that messaging to the masses. To support this cause, Director Beauty and Personal Care, Unilever Pakistan Asima Haq stated, “Covid-19 has reaffirmed the importance of hygiene for our health and wellbeing. Lifebuoy, since its inception, has stood for preventing infections and saving lives through hand washing.”
Known for its hand-hygiene credentials, Lifebuoy has successfully created awareness especially during the pandemic. From installing wash basins outside restaurants to the famous hand-hygiene song by pop star Asim Azhar, the brand now aims to ensure more and more Pakistanis become involved in practicing better hand hygiene – all the while watching their favorite on ground sport.
Cover image via: Lifebuoy Pakistan
This post is sponsored by Lifebuoy Pakistan