So, in case you missed it, Sana Safinaz’s 2018 Lawn campaign has received a ton of backlash for its insensitivity.
Though they released a statement, it didn’t quite seem to help.
On the other hand, Generation just came out with a new collection to celebrate Women’s Day: Nai Rang ’18- Gulab, Kanwal, our Chambeli.
The campaign looks stunning from the get-go. But that’s not the best part.
Nai Rang’18- Gulab, Kanwal aur Chambeli. Our new S/S’18 Collections hit stores nationwide tomorrow and www.generation.com.pk at 12 am tonight! Shot by: @abdullahharisfilms Hair and makeup: @saimabargfrede Featuring @maham.ali9259, @alinatauseef, @zainabzahidali and #RabiaDasti #stepoutside #nairang18
People love how inclusive and diverse the campaign is. The campaign focuses on women of all shapes and sizes, with pigmentation and beautiful skin tones.
Our skin can be both a vulnerability and a defense. But most importantly, it can be a source of celebration. Wishing our beautifully inspiring GENERATION family a very happy Women's Day! Shot by:@abdullahharisfilms Hair and makeup: @saimabargfrede Featuring @maham.ali9259, @alinatauseef , #RabiaDasti and @zainabzahidali #stepoutside #nairang18 #WomensDay
The brand has used a beautiful palette of colors and string of words to personify the beauty that exists within each individual.
We draw inspiration from the flowers that bloom for eternity, and present Maham- the Gulab, Zainab-the Kanwal, Rabia, the Chambeli and Alina-the Gul Khatmi. #stepoutside #nairang18 pic.twitter.com/VpyVBs4eaP
— GENERATION (@GENERATION_PK) March 9, 2018
Instead of focusing on props and jewelry, and raving about the quality of their collection, the brand has highlighted varying skin types, and a woman’s “saccharine” personality to explain the beauty of the pieces.
“Nai Rang’18- Gulab,Kanwal aur Chambeli” now in stores and on www.generation.com.pk Meet Rabia- The Chambeli. Delicate in a peaches and cream "Flowers in the Air" 3 Pc from the COTTAGE line, she becomes one with her garment, soft subtle embroidery that mimics her polite saccharine personality. #stepoutside #nairang18
In a world where brands tend to focus on the process of beautification by making changes, a campaign that promotes acceptance is like a breath of fresh air.
In case you need a second opinion, here’s what people had to say:
People absolutely LOVED the stunning campaign by Generation.
— Javeria Siddique (@javerias) March 10, 2018
Yep, well said!
For the past 26 years, I've faithfully worn @GENERATION_PK outfits and today I can honestly say I am blown away by the way they are breaking the stereotypes by celebrating and embracing the diversity of women.
Their best campaign yet! ❤️ pic.twitter.com/YOpQrGqpRc
— Soraya Aziz (@SorayaAziz) March 9, 2018
they 're the pearls & most beautifull ppl ❤👍👍
— Naveed Manzar (@NvdManzar) March 10, 2018
Did you find their campaign inclusive? Let us know in the comments below!
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Cover image: @generation_pk/Instagram