This Pakistani Fashion Brand's Inclusive Campaign Will Definitely Make You Wish Other Brands Learn From Them

By Maham Fakhar | 13 Mar, 2018

So, in case you missed it, Sana Safinaz’s 2018 Lawn campaign has received a ton of backlash for its insensitivity.¬†

Source: Mangobaaz

Though they released a statement, it didn’t quite seem to help.¬†

Source: MangoBaaz

On the other hand, Generation just came out with a new collection to celebrate Women’s Day: Nai Rang ’18- Gulab, Kanwal,¬†our¬†Chambeli.¬†

The campaign looks stunning from the get-go. But that’s not the best part.

People love how inclusive and diverse the campaign is. The campaign focuses on women of all shapes and sizes, with pigmentation and beautiful skin tones.

The brand has used a beautiful palette of colors and string of words to personify the beauty that exists within each individual.

Instead of focusing on props and¬†jewelry, and raving about¬†the quality of their collection, the brand has highlighted varying skin types, and a woman’s “saccharine”¬†personality to¬†explain the beauty of the pieces.

In a world where brands tend to focus on the process of beautification by making changes, a campaign that promotes acceptance is like a breath of fresh air.

In case you need a second opinion, here’s what people had to say:

Via Facebook

People absolutely LOVED the stunning campaign by Generation.

Yep, well said!

Did you find their campaign inclusive? Let us know in the comments below!

 

This Pakistani Brand’s Very Special Bride Will Make You Realize How Love Is For All Ages

 

 

After a Huge Shitstorm, Sana Safinaz Responds to Their Racist Campaign But Are You Buying?

 

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Cover image: @generation_pk/Instagram

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