So, in case you missed it, Sana Safinaz’s 2018 Lawn campaign has received a ton of backlash for its insensitivity.
Though they released a statement, it didn’t quite seem to help.
On the other hand, Generation just came out with a new collection to celebrate Women’s Day: Nai Rang ’18- Gulab, Kanwal, our Chambeli.
The campaign looks stunning from the get-go. But that’s not the best part.
https://www.instagram.com/p/BgGrMUYndDv/?taken-by=generation_pk
People love how inclusive and diverse the campaign is. The campaign focuses on women of all shapes and sizes, with pigmentation and beautiful skin tones.
https://www.instagram.com/p/BgDdFvmHgAT/?taken-by=generation_pk
The brand has used a beautiful palette of colors and string of words to personify the beauty that exists within each individual.
https://twitter.com/GENERATION_PK/status/972113414817492992
Instead of focusing on props and jewelry, and raving about the quality of their collection, the brand has highlighted varying skin types, and a woman’s “saccharine” personality to explain the beauty of the pieces.
https://www.instagram.com/p/BgIliklHWH6/?taken-by=generation_pk
In a world where brands tend to focus on the process of beautification by making changes, a campaign that promotes acceptance is like a breath of fresh air.
In case you need a second opinion, here’s what people had to say:
People absolutely LOVED the stunning campaign by Generation.
Love this campaign by @GENERATION_PK 😍#breaking #stereotypes #saynotosizezero #WOMENSday pic.twitter.com/tZFqEYuSV9
— Javeria Siddique (@javerias) March 10, 2018
Yep, well said!
For the past 26 years, I've faithfully worn @GENERATION_PK outfits and today I can honestly say I am blown away by the way they are breaking the stereotypes by celebrating and embracing the diversity of women.
Their best campaign yet! ❤️ pic.twitter.com/YOpQrGqpRc— Riya (@Tweets_By_Riya) March 9, 2018
they 're the pearls & most beautifull ppl ❤👍👍
— Naveed Manzar (@NvdManzar007) March 10, 2018
Did you find their campaign inclusive? Let us know in the comments below!
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Cover image: @generation_pk/Instagram
