This Pakistani Fashion Brand's Inclusive Campaign Will Definitely Make You Wish Other Brands Learn From Them

By Maham Fakhar | 13 Mar, 2018

So, in case you missed it, Sana Safinaz’s 2018 Lawn campaign has received a ton of backlash for its insensitivity. 

Source: Mangobaaz

Though they released a statement, it didn’t quite seem to help. 

Source: MangoBaaz

On the other hand, Generation just came out with a new collection to celebrate Women’s Day: Nai Rang ’18- Gulab, Kanwal, our Chambeli. 

The campaign looks stunning from the get-go. But that’s not the best part.

People love how inclusive and diverse the campaign is. The campaign focuses on women of all shapes and sizes, with pigmentation and beautiful skin tones.

The brand has used a beautiful palette of colors and string of words to personify the beauty that exists within each individual.

Instead of focusing on props and jewelry, and raving about the quality of their collection, the brand has highlighted varying skin types, and a woman’s “saccharine” personality to explain the beauty of the pieces.

In a world where brands tend to focus on the process of beautification by making changes, a campaign that promotes acceptance is like a breath of fresh air.

In case you need a second opinion, here’s what people had to say:

Via Facebook

People absolutely LOVED the stunning campaign by Generation.

Yep, well said!

Did you find their campaign inclusive? Let us know in the comments below!

 

This Pakistani Brand’s Very Special Bride Will Make You Realize How Love Is For All Ages

 

 

After a Huge Shitstorm, Sana Safinaz Responds to Their Racist Campaign But Are You Buying?

 

For similar stories, follow Wajood on Facebook.


Cover image: @generation_pk/Instagram

Share This

More Recent Stories

Dinly

Here’s Everything You Need To Know About FAST University Taking Action Against Its Own Students Over Memes

9 Jul, 2020
Dinly

Bella Hadid Dragged Instagram For Banning Her Post About Her Palestinian Heritage

8 Jul, 2020
Dinly

This Journalist In Islamabad Was Just Arrested For Allegedly Torturing His Wife To Death

8 Jul, 2020
Dinly

TikTok Stars Sehar Hayyat And Ali Butt FINALLY Addressed Rumors About Their Relationship And Breakup

by Noor
7 Jul, 2020
Dinly

21 Of The Funniest Jokes You’ll Only Get If You’ve Taken Online Classes Recently

7 Jul, 2020
Dinly

Pakistanis Can’t Get Over This Weird AF Conspiracy Theory About The Car Used In The PSX Incident

by Noor
6 Jul, 2020