Really not sure how to feel about this, tbh.
Eva Zu Beck, our country’s current foreign obsession has officially settled herself in Pakistan.
The travel vlogger who made her way to Pakistan last year has since discovered the beauty within our country and within our people through her adventures all over.
We’re talking all,
Over,
The place.
Eva truly has been making her mark on Pakistan and it doesn’t seem like she’s going to stop anytime soon. Of course, like many foreigners before her, Eva has garnered a number of critics along with her fans.
Recently, Eva posted about her true feelings towards living in Pakistan on her Instagram story.
The vlogger updated her story feed while travelling back to Islamabad from Iraq where she was visiting.

In her story, she revealed her feelings towards Pakistan and how she felt like it was her home.
Eva described herself being ‘more like an immigrant’ than a tourist in Pakistan and finding a sense of love, friendship and ‘creative satisfaction’ here. She admitted to it being difficult at times however pressing the fact that it was her personal feeling.
Source: @evazubeck Via Instagram
The story update perhaps comes from the fact that many people in Pakistan have called her out for her position in our society thanks to social media but mostly thanks to the fact that she’s the new foreignerĀ our country is obsessed with.
However, Eva is just one personality who has made her way to a new country to explore the world around her.
In the past year or so, multiple foreign vloggers and YouTubers have made their way to Pakistan and have been able to grab the attention of people all over the country.
Everyone from comedian Jeremy McLellan,
To Cynthia D. Ritchie.
Various personalities have made their mark in Pakistan, shedding light on everything from our people, food and hospitality.
And though it is only good press and good coverage, people are often put off by the fact that all these people have to do in order to gain the attention and views of everyone here is be foreign. Now, this isn’t really a bad thing and if anything, it is the smart way to go in terms of content creation. But what it is, is a reflection of our own tendencies of following people or trends solely because they are foreign.
With regards to opportunities in this country, it seems that people of the likes of Eva andĀ Trevor James aka the Food Ranger are given the green light over local creators like Mooroo and Ali Gul Pir.
Just take the Pakistan Tourism Summit, for instance.
Not a SINGLE local content creator or travel vlogger was invited to represent Pakistan.
How is it that foreigners who have only been in this country for a short while are given preference over people who are doing a fantastic job in their field and more importantly, truly represent Pakistan.
Again, not saying that this is completely on foreign YouTubers and social media personalities – they are just creating content. However, it does say something about the kind of people we are and the fact that we are more enamored by people outside of our own that we feel the need to choose them over our own local talent.
The fact that Eva admitted to calling herself an ‘immigrant’ in our country as opposed to a true part of it, feels like a bit of acceptance from her side in knowing that one can never take the place of someone else in a country. Yet, we need to question the people and businesses in this country who have the tendency to latch on to foreign faces and place them on a pedestal, both on social media and in our lives.
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Cover photo source: @evazubeck Via Instagram