US-based brand Encounter Scents under the aegis of Dua Brand held its Virtual Launch on June 5, 2021, with great fanfare and strict Covid SOPs in place, which was orchestrated by Catwalk Event Management & Productions.
Hosts Mahsam Raza, CEO of Dua Brand and Encounter Scents; and Faysal Quraishi — Partner and Board Director, Actor/TV Host and Producer — invited guests to a cool ambiance replete with socially distanced white benches and a dainty flower-filled barrow fragrance counter, which held samples of the five existing Encounter Scents For Him and For Her fragrances including ‘COMPLIMENT’; ‘CONFIDENCE’; ‘ROMANTIC’; ‘SEDUCTION’ & ‘IN THE CLUB’- and delicious hors d’oeuvres and refreshments.
The event was attended by many famous celebrities including fantastic Pakistani filmmaker, actor, singer, advertiser, graphic designer, and a CEO of Nai Baat Media Network Mr. Shahzad Nawaz along with famous actors Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad, actress and model Dur-e-Fishan Saleem, entrepreneur and designer Asim Jofa, publicist Rasik Ismail and a medley of leading bloggers, Vloggers, media and talented contestants from the game show ‘Khush Raho Pakistan’ which Faysal Quraishi hosts joined the launch.
Host Dino Ali played a blindfold game with the guests and asked them to guess the scent out of 10 existing scents. Moreover, he interviewed guests as well as queried them about their favorite Encounter Scents fragrances, and talked about their colleague Faysal Quraishi’s passion for fragrances.
Dino later invited Mahsam and Faysal on stage and played a 90-second promo film, including the congratulatory shout outs from gift box recipients, including actors Saba Faisal, Ahsan Khan, Sana Fakhar, Rabab Hashim as well as Mustafa Hemani, CEO of Hemani Group, and Frieha Altaf CEO of Catwalk Event Management & Productions.
The idea and the making of Encounter Scents:
On stage, Faysal Quraishi reminisced about his struggling days, highlighting his lifelong passion for scents.
“When you meet someone something that is indelibly remembered and lingers on after the encounter is the fragrance that the other person was wearing,” Faysal said, adding that he and partner Mahsam had a similar passion for perfume and that there was “a story behind each of the Encounter Scents fragrances.” Mahsam Raza reiterated this fact when he explained the genesis of one of the fragrances, Confidence for Him.
“Each ingredient was cherry-picked according to all the fragrance notes my father liked” adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman.
Mahsam went on to speak and enthuse the brand’s philosophy: “Encounter Scents is dedicated to providing its loyal customers with an assortment of high-quality fragrances for all of life’s special moments according to different preferences.”
What set Encounter Scents apart from other perfume brands:
When a blogger and influencer asked what set Encounter Scents apart from other perfume brands and why anyone should endorse or buy from the brand, Faysal answered stoically.
“What are some important qualities that should be in a fragrance apart from a pleasant scent?
Firstly, other people should immediately notice the scent and remember it so it makes a lasting impression. Secondly, scents should be long-lasting; two qualities Encounter Scents inhabit.”
Mahsam and Faysal also spoke about their focus on establishing the fragrances in Pakistan and about then “working on many other plans and developing other products.”
Brand Ambassador for Encounter Scents fragrances:
When asked about possible brand ambassadors Mahsam said they would look for certain qualities in their picks:
“Our male and female brand ambassadors should be relatable, innocent and down-to-earth, have a sense of style and they must have a passion for and love perfumes.”
When asked if Faysal would lend his name on a signature scent, both partners smiled and said there is an upcoming “surprise” that will be unveiled shortly.
Encounter Scents, from the future lens:
Encounter Scents is currently developing another set of six additional fragrances to the line; three for men and three for women. Mahsam enthuses that the Encounter Fragrances are currently sold out in the US solely by word-of-mouth; blind buys and trust.
Encounter Scents fragrances will initially be available only online in Pakistan on the brand’s website with payment made through Shopify. The ordinarily PKR 13,500 fragrances will be offered at an introductory sale price of PKR 10,000 each, accessible through the company’s website encounterscents.pk
Cover image via: The Dua Brand
This post is sponsored by The Dua Brand