This is a hilariously unfortunate ad, tbh
When you’re in the world of advertising a lot is at stake so you have to be really careful. It is crucial that the audience understands the message you’re trying to send and subsequently buys the product. It’s still cool if the audience doesn’t truly get what your trying to say and are just baffled. I mean those who buy your product would keep on buying it. But what if the brand inadvertently sends a message which has well negative connotations.
Well, Lifebuoy, a famous soap brand in Pakistan, ended up being at the receiving end of a hilariously awkward ad placement
It was so unfortunate that people actually decided to get offended by the not-really-offensive ad.
Now if you don’t see anything wrong with this I suggest that you go watch Pogo for the next 24 hours and come back.
So a lot people thought that the kid was condemning them to the darkest pits of hell
Someone tried to give the company the benefit of the doubt and make sense of it but ultimately reached the same conclusion
This one person came up with a suggestion of his own
I agree a normal person wouldn’t expect people to buy his stuff after giving them lanat
Yeah. at this point Lifebuoy should really consider taking the John Cena route
It would really be beneficial if they used Mr. Cena’s invisible hand on their ad, for a while.
In case you were wondering, this is what Lifebuoy actually was using their “offensive” hand gesture for:
We live in a perpetually triggered world where everyone has to walk on egg shells. Guess, Lifebuoy just got caught in an unfortunate situation.
What do you guys think of this? Please let us know in the comment section below.