Thanks to years of British imperialism and significant amounts of advertising investments in beauty products, Pakistanis have been psychologically convinced that to have dark skin is to be cursed.
How else do you explain people like this?
But now, a new product is on the horizon that could potentially change the beauty products industry of Pakistan.
This new cream, Kaala tey Lovely, promises to do what no beauty cream in Pakistan has done before; darken your skin.
Do you think this cream will disrupt the industry? Let us know.