It was a nice regular Eid day, and I was scrolling on my phone getting my daily dose of twitter goodness. That is, until, I saw a post that I still haven’t forgotten about.
What is noteworthy here, you may ask?
Well, for starters: Waves is a home appliances manufacturing company in Pakistan. It’s a company which any Pakistani would have definitely heard of because of their famous tagline ‘Naam hi kaafi hai.” You probably have their refrigerators, air conditioners, or even their deep freezers at home.
Now speaking of deep freezers, and coming back to that advertisement, Waves decided to design an ad that kind of shocked a lot of Pakistanis
Are you ready for it?
ok who approved that tagline i just wanna talk pic.twitter.com/t0vVZJakww
— Faizan. (@merabichrayaar) August 22, 2018
The ad is attractive, colorful, and definitely designed for Eid, but the tagline? I don’t even know what to say. Did they think this through? Was this really their intention? So many questions, so little time.
And it’s not just the one ad, their whole campaign is pretty NSFW but equal parts hilarious
Waves laa raha hai har problem ka sab se deep jawab! #ItsTooDeep #DeepBaat
Even a not-so-exciting company like a home appliance one can’t get away with a tagline like that with the internet generation. So truly, the reactions were definitely something.
Pakistan’s, believe it or not, had a lot to say
Some couldn’t help but appreciate the entendre laden minds of the Waves marketing team
If that wasn’t enough, people actually changed the tagline to make it more ‘suitable’
Waves, we don’t know if you did this on purpose or not, but hey, at least you made a few people laugh
If this was just a creative marketing strategy, it definitely caught our attention. However, if this truly was just a mistake, we can’t help but think who is actually in charge of marketing at Waves?
All is well that end’s well right? Although, still hoping to not see any future ads based on one’s ‘meat’.