Karachi’s billboard landscape delivered a masterclass in positioning this week. Shan Foods claimed the majority with “Karachi main 9/10 logon ka intikhab.” Directly below, Falak Foods answered with “1/10 bano… kuch naya karo.”
The exchange is more than tactical — it’s philosophical. While Shan reinforces its dominance, Falak reframes the minority as the innovator. Being 1/10 is not a weakness here; it’s a statement of intent for consumers who choose distinction over consensus.
Falak’s “Kuch naya kartey hain” does not contest Shan’s popularity. Instead, it uses it as context to carve its own space: the brand for those who lead trends rather than follow them. In one move, Falak shifted the debate from market share to mindset.
On Karachi’s crowded OOH scene, the boldest voice wasn’t the loudest. It was the one that dared to say different.
