This New Coke Ad About Saudi Arabia Allowing Women To Drive Is Getting Compared To THAT Pepsi One

By Sajeer Shaikh | 6 Nov, 2017

Kendall Jenner set the world ablaze with her infamous Pepsi ad where she cured racism, Islamophobia and police brutality – all with a can of the drink. 

Source: Pepsico.

Well, there’s a new ad in town that people are debating over.

Recently, Coca-Cola released an ad that shows a Saudi father teaching his young daughter how to drive. Before we dissect the ad, let’s recap a bit as to why it’s a big deal in the first place.

Saudi Arabia’s notorious ban on female drivers was every individual’s argument who wanted to argue that the state is oppressive towards women.

The fact that women were legally not permitted to drive was absurd to many and seemed ridiculous to all.

 

Recently, in a landmark ruling, the ban on female drivers was lifted.

Soon, transport companies started approaching women to be a part of their workforce.

And, of course, the news was celebrated as well. 

Keeping that in mind, let’s get back to the Coca-Cola ad. It begins with the father and daughter trading places.

Source: Coca-Cola

Next, the father hands over the car keys.

Source: Coca-Cola

Obviously, there are a few issues while learning in the beginning…

Source: Coca-Cola

…a few unexpected bumps here and there…

Source: Coca-Cola

…throughout which, the father remains supportive…

Source: Coca-Cola

…but the daughter soon proves to be successful in her efforts to learn. The ad ends with its focus on the young daughter, completely absorbed by the thrill of the rush.

Source: Coca-Cola

The ad seems fine on the surface. Some would even say it’s kinda sweet. It embraces the lifting of the driving ban, which is great. However, the ad’s received a lot of mixed reactions on social media.

While some have stated that it’s about time…

…and the ad is a starting point for the upliftment of female Saudi drivers…

…not everyone felt the same way. Some people pointed out how Kendall could finally take a step back from the spotlight.

Flaws in the concept were highlighted.

And some people were extremely morbid with their insight.

What do you have to say about the ad? Share your thoughts with us in the comments below.

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