The latest Changan Alsvin is exactly what you’d expect of a smart sedan in the 21st-century motoring context: unrivaled on features and perceived value, spacious for a subcompact sedan, and stunning in an inoffensive, “Gosh! Look at that!” kind of way. With the arrival of the Euro 5 BlueCore 1.37L & 1.5L engines, Alsvin hopes to add a dynamic appeal to your bland rides.
Challenging the status quo, Master Changan proudly wore the evocative nameplate – Alsvin – a swaggering machine exuberantly commanding wide acreages of chrome. The pacemaker on the modern-day Pakistani roads derives its model inventory from China; its international face is contemporary, compact, and sleek.
Offered in sedan format, the Changan Alsvin has found a growing support base in the country, attracted by its Euro 5 engine, electric sunroof, cruise control, heated side mirrors, TPMS, Intelligent Start Stop Technology, Dual Clutch Automatic Transmission, and configurable vehicle controls. Let’s not forget the attractive and affordable price range starting from just Rs2,424,000. A brand of the dreamers, Master Changan is treading the journey to immortality. Not only does the brand hope for its logo to shine on local soil, but also remains fondly remembered by generations of motorists.
As it turns out, that V badge symbolizes victory, and has provided sufficient initial reassurance for Pakistani car enthusiasts to take a keen interest in the Alsvin. And so far, they’ve thoroughly enjoyed what they’ve seen – the billboards! Alsvin has hogged the spotlight from the gatekeepers of the status quo through an amusing, inspiring, and engrossing stream of billboards.
And our top picks are:
1. The ‘P’ in ‘Alsvin’ stands for procrastination.
Ah, smooth! There ain’t no ‘P’ in ‘Alsvin’ but you could be crowned a procrastinator’s tiara if you were to hold back, not wanting any more, settling for the mainstream, refusing to dream big enough to trod a new adventure.
2. “Took a wrong turn? Made the wrong decision? You can take a U-turn to a right direction. That’s all we’re going to say.”
Wow! Couldn’t toss it down without choking out a laugh. Without a shadow of doubt, Alsvin is savage! It’s okay to take a U-turn into the ‘right direction’ – is that not what was promised in the name of tabdeeli? Also, status quo is losing the market share anyway, so now is the time to seize the opportunity!
3. Are your ambitions current-gen or *ahem* lagging behind?
It’s going to be hard, but let’s just let the reality sink in! City has been taken over.
If you failed to prick up your ears to Alsvin’s satirical radio advertisement, my friend, you’re missing out!
In case you don’t have time to listen to the radio ad, even though it is not very long and very pleasurable, here is the written version so you can enjoy reading it because you may be too lazy:
“Hello, this is your car speaking.
Just wanted to say:
Dreams are overrated.
Just stay in your lane,
and don’t ask questions,
who cares about moving forward anyways?
We’re just fine with the status quo.
Sit back, and whatever you do,
do not drive your dreams.
Ignore the Changan Alsvin commercial if it comes on this station.
I don’t want you to changing your mind and perhaps abandoning me.”
Long story short, we bend the knee to Changan’s copywriter! Sarcasm served on a platter of confidence; Changan Alsvin is already killing it! Social conformity, the status quo, and risk-aversion have been beautifully discouraged in this minute-long satirical radio advertisement. This is unreal, but certainly incredible!
Attention, Stunt Drivers!
The death-defying stunts performed on motorbikes are entertaining for many, terror-striking for some. And so, a car stunt is far from what has ever been seen on the roads of Pakistan. What flabbergasted us, provoking at least a dozen “OMG!” certainly has to be the ad film shot by a Pakistan-based production house of the stunning Changan Alsvin; the beauty in red and the brains of Pakistan, what a match made in Turkey!
The CEO, Director, and Cinematography
Easily amused by anything with four wheels, Danial Malik, the CEO of Master Changan is all set to put out a sedan that has all the bells and whistles of a top-tier car that also matches the economic criterion of the customers. To get you to #DriveYourDreams, the director leveraged on his creative capabilities and operational experience to present to you this extraordinarily well-shot TVC, featuring the bewitching red-and-blue luminosity of the ever-stunning Alsvin. The beautiful imagery, the sweeping vistas and the superb cinematography rewards the viewer, creating an irresistible urge to rewatch the commercial. It’s worth mentioning that the special effects and stunts performed are free of any computer-generated imagery, complementing the soundtrack, making the TVC all the more refreshing to watch and hear. We bet you watched this commercial at least twice!
It’s real and it’s true; Master Changan Alsvin is on the roads of Pakistan
The Alsvin lives up to its name over long distances, easily providing a safe and comfortable haven for its occupants and cruising along at the selected speed. And if you do lose a part or two, you won’t have to wait a lifetime for the spare because these are available around you. If you are someone that wants to break free of the chains of conventionalism, prep up for the ultimate Alsvin-drive!
Master Changan: A Chinese Brand?
Alsvin – a contender to the growing subcompact crossover market has raised many eyebrows: Is this China-built car any good? The Master Changan Alsvin is a handsome vehicle. What’s odd, though, is that it looks nothing like its stablemates. Bit of a headscratcher, Alsvin is a mix of classy and brutish with spot-on proportions for a car that offers a variety of features. For something that is attractive, chiseled, and austere, the Alsvin is held up well in the Pakistani automotive spectrum, and in fact, is doing fantastic!
We, at Mangobaaz, are eager to learn from the copywriting maestro at Master Changan – their witty sarcasm has our heart! The blockbuster marketing, beautiful cinematography, mind-blowing stunts, and hilarious billboards definitely stood out for us. However, we do feel that Master Changan could have substantially benefited from influencer marketing. Owing to the epidemic and consumers’ significant reliance on social media, influencer marketing has seen a rapid metamorphosis, evolving into a mainstream marketing vehicle in as quick as a wink. Henceforth, future marketing campaigns must be developed in collaboration with social media and celebrity influencers.
Cover image via Changan Pakistan