Rabiya Jaffery
I Stopped Eating Meat For 21 Days And Here’s How It Changed Everything Around Me
I spoke to my colleagues who work in the fields of sustainability and asked what I can do to reduce my water footprint. Their answer: eat less meat.
Here’s Which Brilliant Desi Book You Should Read Next Based On Your Zodiac Sign
Want to get back to reading more? Want to support local writers? Here is a breakdown of what desi book you should be reading based on your zodiac.
As Someone Who Worked With Refugees, Here’s Why I Want To Thank Mahira Khan
Mahira Khan just joined hands with the UNHCR to bring awareness to the plight of Afghan refugees in Pakistan. As a journalist, I am so glad she did.
11 Easy Ways To Help You Actually Reduce Your Water Wastage And Become The Hero Pakistan Needs
Insufficient water management practices, blatant water wastage, and a dwindling storage capacity are some of the main reasons we are running so low on...
Karachi’s Do Darya Is Apparently Being Shut Down And People Are Absolutely Heartbroken
When you think about Karachi, you think about two things: the sea and the food. Do Darya was an amalgamation of these two things, thereby representing...
I Wear A Hijab But I’m Not Perfect So This Is A Petition To Stop Making Me A Role Model
Wearing a hijab does not make me perfect. I'm a normal girl just like every other girl and I'm bound to make the same mistakes.
More Recent Stories
Zero Lifestyle’s game-changing move: Brought Fawad Khan and Irfan Junejo together to bring forth Premium Designer ...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
Reviving Traditions: 7Up’s Innovative Campaign Brings Communities Together
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
Unlock the Joy of Eid Shopping with the Ideas Festive Sale!
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Unveiling the New Cola Next TVC with Hamza Ali Abbasi: Celebrating Pakistani Pride
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
Zero Lifestyle Levels Up: A Global Sensational Icon THE FAWAD KHAN Has Arrived for ZERO’S EARBUDS – ZBUDS!
Zero Lifestyle just upped the ante on their highly successful "Your Beat Matters" campaign with the addition of global superstar Fawad Khan
JS Bank Invites Iconic Photographer to Document Pakistan’s Rich Cultural Tapestry
JS Bank, a leading financial institution in Pakistan, partnered with Mario Testino, the internationally renowned celebrity and fashion photographer.
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