Grace Hospitality has signed a Memorandum of Understanding (MoU) with Artisan Coffee Roaster, marking the beginning of a strategic collaboration to introduce specialty coffee experiences across its growing portfolio of hospitality properties in Pakistan.
The MoU was formally signed by Muhammad Ismail Khattak, CEO of Grace Hospitality, and Syed Asjad, Managing Director of Artisan Coffee Roaster, bringing together two experience-led brands with a shared commitment to quality, service, and thoughtful customer experiences.
Through the collaboration, Artisan Coffee Roaster will be introduced across Grace Hospitality properties, bringing thoughtfully crafted and dedicated specialty coffee experience into the
group’s evolving hospitality portfolio.
The partnership reflects Grace Hospitality’s broader approach to hospitality; creating experiences that extend beyond accommodation and add meaningful value to the guest journey. From urban stays to mountain destinations, the group continues to explore partnerships that bring together hospitality, lifestyle, and locally relevant experiences under one ecosystem.
Commenting on the partnership, Muhammad Ismail Khattak, CEO of Grace Hospitality, said:
“At Grace Hospitality, our focus has always been on creating experiences that feel thoughtful, consistent, and relevant to our guests. Coffee is an important part of the hospitality experience, whether it is a morning ritual, a business meeting, or simply a quiet moment during a stay. Through our collaboration with Artisan Coffee Roaster, we look forward to adding another meaningful touchpoint to the guest experience across our properties.”
Syed Asjad, Managing Director of Artisan Coffee Roaster, highlighted the shared vision behind the collaboration and said:
“Artisan Coffee Roaster has always been about more than just a great cup — it is about creating a moment worth remembering. Partnering with Grace Hospitality gives us the opportunity to bring that experience into spaces where people are already seeking comfort, quality, and connection.”
The collaboration comes as Grace Hospitality continues to expand its footprint through a combination of internationally affiliated hotel brands and proprietary hospitality concepts. With properties and developments spanning major urban centers and destination markets, the group remains focused on delivering consistent service standards while preserving the distinct character and experience of each location.
By bringing Artisan Coffee Roaster into its hospitality ecosystem, Grace Hospitality aims to create inviting spaces where guests can connect, unwind, work, and enjoy quality coffee as part of their stay.
About Artisan Coffee Roaster
Artisan Coffee Roaster is a Pakistan-based specialty coffee brand committed to bringing exceptional coffee experiences to discerning audiences across the country. Founded on a
passion for quality sourcing, precise craftsmanship, and a genuine love for the coffee culture,
Artisan Coffee Roaster has established itself as one of Pakistan’s leading specialty coffee
operators. With a focus on thoughtfully curated blends, trained baristas, and inviting café
environments, the brand continues to grow its presence across urban markets while staying true to its core belief that every cup should be worth the moment.
About Grace Hospitality
Grace Hospitality is a Pakistan-based hospitality management group operating a growing portfolio of internationally affiliated hotels and proprietary hospitality brands. Its portfolio includes multiple franchises of Ramada by Wyndham and Best Western Premier, alongside Grace-owned concepts including Traveller by Grace Hospitality, Grace Boutique, Grace Signature, and The House of Grace.
The group is focused on delivering internationally aligned hospitality standards while creating distinctive guest experiences rooted in local culture, service excellence, and destination character.
