A worldwide brand repositioning lands locally with a bold new look, a catchy original track, and some of Pakistan’s biggest names in entertainment.
Mirinda has officially launched its new global platform, ‘Smile Please’, in Pakistan localized here as ‘Karo Smile Mirinda Style’. The campaign marks a significant repositioning for the brand globally, built around a single, powerful idea: that a smile is a superpower, and Mirinda is here to spark it.
The global platform is rolling out simultaneously across India, China, Uganda, and Pakistan, with Vietnam and European markets to follow in May 2026 making Pakistan one of Mirinda’s priority first-wave markets.
Global Vision, Pakistani Soul
While the ‘Smile Please’ platform and refreshed visual identity were developed globally by PepsiCo’s in-house Design and Innovation team, the Pakistan activation was built to resonate locally. The campaign features an original anthem performed by Asim Azhar and Annural Khalid, bringing the Karo Smile energy to life through music and Dananeer Mobeen, whose natural Gen Z appeal adds an authentic, youthful pulse to the campaign.
Furqan Ahmed Syed, Chief Commercial Officer, PepsiCo International Beverages & General Manager, Beverages, PepsiCo Pakistan, said: “Mirinda has always celebrated bold, original self-expression and now we’re turning that into a global movement. With our new visual identity and the ‘Karo Smile Mirinda Style’ platform, we’re here to spark those moments and inspire a new generation to pause, refresh and choose to smile more.”
A New Look to Match the Energy
The refreshed packaging brings retro-modern energy to shelves with bold typography, vibrant oversized fruit forms, and a retro-modern feel that’s very much giving Gen Z energy on the shelf.
The new identity is expressive, contemporary, and unmistakably Mirinda.
Alongside the campaign is ‘Smile Chain’ an influencer-led digital activation designed to pass a smile from person to person across social media, turning positivity into a movement.
Notes to Editors
For information, please contact: Sarah.Hana@pepsico.com
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