Karachi, Pakistan, 28 January 2026

HELLO CHERY is here and it’s more than a name or a moment. It’s the first impression, the opening handshake, and the tone Chery sets from day one in Pakistan. Confident, distinctive, and unmistakably Chery, HELLO CHERY defines how the brand is seen, heard, and experienced; not just once, but every time you encounter it.

At its heart, HELLO CHERY is built on a simple human truth: recognition matters. That first moment matters. The way you are greeted shapes everything that follows. Grounded in Chery’s strengths of safety, comfort, and reliability, HELLO CHERY turns this belief into a clear, consistent brand signature; one that feels warm, intentional, and familiar wherever Chery shows up.

This isn’t just a campaign or a creative layer. HELLO CHERY is how Chery chooses to connect. It’s a shift toward being more open, more human, and more present, across showrooms, digital platforms, ownership experiences, and every interaction in between. It’s about making customers feel seen, welcomed, and confident in their choice.

Designed to resonate across generations, HELLO CHERY cuts through changing roles and expectations. Whether you meet the brand as a buyer, a user, a decision maker, or an influencer, the experience feels intuitive, confident, and distinctly Chery, without needing explanation.

The launch of HELLO CHERY follows the introduction of the first product from Pakistan’s largest SUV lineup by Master Auto Engineering earlier this month. Unveiled on 14 January 2026 at an introductory ex factory price of PKR 10,999,000, valid until 31 January 2026, it reflects momentum, ambition, and a brand that knows exactly where it’s headed.

Globally, Chery is China’s No.1 automotive exporter for 23 consecutive years, present in more than 120 countries and trusted by over 18.5 million users worldwide. One in every four vehicles exported from China carries the Chery name, a testament to scale, trust, and global relevance.

In Pakistan, Chery’s entry is shaped by a long-term commitment to building the brand with intent and clarity. Backed by the Master Group’s four decades of automotive experience across multiple brands, the focus is on creating a strong, recognisable presence that customers can trust from the very first interaction and grow with over time.

Commenting on the launch, Mr. Samir Malik, CEO of Chery Master Pakistan, said:
“HELLO CHERY reflects how relationships with our customers begin. When you say ‘Hello Chery’ in the vehicle, the system recognises you, responds to you, and adapts to you over time. That same principle guides how we want the brand to show up — attentive from the first interaction, responsive as needs evolve, and focused on building a connection that feels natural and lasting.”

From 30 January 2026, Chery dealerships will open Tiggo 8 test drives across Karachi, Lahore, Islamabad, Sialkot, Multan, and Faisalabad, inviting customers to step in, take the wheel, and experience Chery firsthand.

HELLO CHERY is the beginning of a brand presence that feels confident, recognisable, and genuinely connected, not just saying hello, but meaning it.