A case in 2020 reported that 3 people were critically injured due to an under installation billboard collapsing. This is one of the incidents which has been reported.
The surge in outdoor advertising in Pakistan has contributed to the growth of the billboard installation business. However, there are risks associated with this work, such as electrocution and sudden death. In big cities, thousands of new billboards are installed annually, but safety precautions are frequently insufficient. The number of worker-harming accidents has risen with the industry.
Billboard workers in Pakistan’s outdoor advertising sector are crucial to the success of advertisements, although they are frequently overlooked. These employees, who display ads on bridges, billboards, and other buildings, deal with potentially dangerous circumstances on a daily basis. Their line of work is dangerous since they have to deal with bad weather and high altitudes. Unfortunately, a large number of them lack the necessary safety gear and insurance, putting them at risk for major mishaps and financial difficulties. easypaisa has made a significant move to bring about the change that is needed in the present situation.
Installers of outdoor advertising run the risk of becoming wounded by malfunctioning equipment, touching live wires, and falling from great heights.
Despite these dangers, they frequently lack basic safety equipment including harnesses, gloves, and helmets. Additionally, they lack access to healthcare in the event of an emergency.
This disregard demonstrates how critical it is that the sector provide better care for its employees. By prioritizing the security and welfare of these employees, easypaisa is setting the standard. The business has provided billboard installers with top-notch safety equipment that satisfies global standards. To keep them safe at work, this includes sturdy helmets, long-lasting harnesses, and protective gear. Additionally, easypaisa has filled a significant void in the assistance that these workers often receive by offering them full medical insurance. Employees and their families may rest easy knowing they will be taken care of in the event of an accident thanks to this insurance.
easypaisa’s effort is not limited to a single business. It sends a message to Pakistan’s whole outdoor advertising sector: worker safety is essential and cannot be compromised. Companies that make investments in employee safety equipment and insurance exhibit their concern for ethical corporate behavior. In addition, it’s a means of enhancing a company’s credibility, since customers are more inclined to support businesses that care about the well-being of their employees. The corporation is demonstrating that companies can take care of their employees while still accomplishing their objectives by increasing safety requirements. Others in the advertising industry, such as agencies, media owners, and companies, ought to be inspired to follow suit. If everyone cooperates, the industry may adopt safety and insurance as normal procedures.
Insurance is particularly crucial in a nation where medical care can be highly costly. Due to their inability to pay for medical care, many workers may experience financial ruin after just one injury. Alongside protecting employees,
easypaisa’s insurance plan makes a clear statement: no advertising campaign should endanger the life or health of an employee.
It’s essential that all brands act now to ensure the safety of outdoor advertising employees. The proper safety precautions might help them avoid the dangers they face. It should be viewed as an investment in the future rather than merely an additional expense to provide them with the appropriate safety equipment and insurance. These actions can lower the number of accidents, increase employee satisfaction, and foster trust between companies and the people that enable their campaigns.
easypaisa’s effort showcases what ethical business practices look like. The business is opening the door for a healthier, more moral outdoor advertising sector in Pakistan by resolving the long-ignored problem of worker safety.
However, this endeavor shouldn’t end here. It needs to encourage other companies to follow suit and guarantee that each employee enjoys the security and safety they are entitled to. The message of caution is clear for all brands in Pakistan’s outdoor advertising sector: look out for your employees. Provide them with the necessary safety equipment, insurance, and assurance that they can perform their work without worrying about their financial stability or safety. Apart from contributing to doing the right thing, you’ll contribute to the development of a more healthy and sustained industry by implementing these actions. easypaisa has demonstrated that it is achievable. It’s time for others to follow suit and prioritize worker safety.
Together, let’s build an industry where each billboard represents creative thinking, inventiveness, and consideration for those who enable it all. The future of outdoor advertising in Pakistan depends on it.
