Careem’s rishta ride has taken the whole country by storm. The company took it upon itself to find rishtay for all the singletons of Pakistan and it’s been a rather funny couple days.

People reacted to the introduction of Careem’s rishta rides with overwhelming enthusiasm

Rides were taken.

Some people even got rishta-fied

Yep, that happened… to us!

Uber, the company’s main rival in Pakistan, apparently felt a little left out and *tried* to jump on the bandwagon

Tried being the operative word here.

If you want to get from A to B, hassle free and without worrying about rishta aunties, it's time to #UberIt pic.twitter.com/JI1LhAwRBs

— Uber Pakistan (@Uber_PKR) July 19, 2017

Well, Uber.. tum say na ho payaa… and people noticed

Some thought that Uber’s also getting in on the rishta business, now

But it didn’t work out that well

Lekin iss dil ka kya hua?

Uber yaar.. Koi haya ya sharam?

Someone shared their series of unfortunate events

Some trolls had a very NSFW response

Oh and Careem also felt the heat of the competition even before their rival’s response

Guys, let’s play nice, shall we?

And someone went one step ahead of Careem by making this REALLLY funny joke

Are you guys as intrigued by this brand war, as we are?