American television show ‘Homeland’ garnered massive traction on its 2011 premiere, with mass critical acclaim and audiences hooked on a show centered around two pretty popular topics of discussion wound together; Amreeka and terrorism. While the show is still riding on substantial ratings, it was severely denounced for promoting Islamophobia at one point with its crude depiction of Muslim culture.
Although a little late in forming rebuttal, a Pakistani lawn brand has responded to Homeland’s infamous 2014 poster as a clap-back
‘Cross Stitch’ roped in Pakistani actress Syra Shahroz for its latest campaign, that is answer to Homeland’s season four poster
The show was heavily condemned and criticised for inciting Islamophobia, with this particular image inciting negative connotations around Islamic culture. Protagonist Claire Danes plays the CIA case officer fighting terrorism, and seen here is an accurate depiction supposedly meant to be Pakistan (lol).
Stylist Hashim Ali is behind the campaign, who has coupled the picture with a poem essentially addressing the West
The poem addresses the stereotypical views that the East is pretty much a dearth of anything colorful, with adjectives like ‘brown,’ ‘dusty,’ ’empty’ and barren’ to feed into how western media has pigeonholed its view of Islamic countries.
Source: @sairoz/Instagram
Hashim Ali penned the poem in response to all stereotpyes surrounding the East
‘Homeland’ sparked international debate, with journalists in a tussle over whether or not the show was in fact inciting Islamophobia
Pakistanis hailed the campaign, declaring it a just ‘comeback’
A few appreciated the campaign, but suggested that Homeland was more a depiction of the stifling corruption in the East
Others agreed that ‘Homeland’ tarnished Muslims in society
…With hate on America following suit
Kudos to the brand for a well-thought out campaign
…Shedding new light to giving Pakistani campaigns leeway to be more depthy
What are your thoughts on the campaign in retaliation to ‘Homeland?’