Skin whitening is an OBSESSION with the desi community everywhere. We all just want to be as white as snow and in this race to bleaching ourselves silly, we attempt some dark things. Like blindly following companies that capitalize on our whitening obsession knowing that their products are shite and won’t do anything to “brighten” anyone’s skin.

All the bleaching products and skin whitening creams have led to countless women being duped for their money

Thankfully, in 2017 we have role models who SHUT. DOWN. this whitening obsession every desi has

Like, Irene Khan who is a Bengali-American fashion and beauty guru with over 300k followers on her social media.

She appeals to the desi doll

? Peachy ? my makeup from last night at @dressyourface Royal maharani baby shower! ???? used a bunch of the @toofaced sweet peach collection! Sweet peach eyeshadow palette, sweet peach glow, papa don't peach blush, & poppin' peach lip gloss! ? #tfsweetpeach ? @smashboxcosmetics studio skin foundation 3.35, @beccacosmetics under eye brightening corrector, @tartecosmetics shape tape concealer medium, @dermablendpro quick fix concealer in Deep to contour, @hourglasscosmetics ambient lighting bronzer, @anastasiabeverlyhills dark brown dip brow, @hudabeauty Claudia lashes, @maccosmetics spice lip pencil, hair extensions are back by @samglamm ??✨

A photo posted by Irene Khan (née Mahmud) (@irenesarah) on Dec 19, 2016 at 6:49pm PST

Also, to the traveler

Doha travel diary is live @ irenesarah.com ?? Link in bio! ☀️?? . . http://liketk.it/2pkq1 @liketoknow.it #liketkit #qatar #doha #arabiandesert #irenesarahtravels

A photo posted by Irene Khan (née Mahmud) (@irenesarah) on Oct 6, 2016 at 4:03pm PDT

The foodie

Gah Santorini breakfasts, oh how I miss you. ??? #tbt #oia #santorini #greece In semi related news.. My travel diary of our stay at @fsmaui from my birthday weekend in October is finally up on the blog! I wore the same top so it's related ? link in bio! ? #irenesarahtravels

A photo posted by Irene Khan (née Mahmud) (@irenesarah) on Jan 12, 2017 at 10:32pm PST

Gahh, so beautiful *heart eyes*

New bangs who dis? ?thank you @larackay for the snip! ?? Glowing skin thanks to @drsarmelasunder ✨✨✨ I had my second Venus viva treatment with her about a week and a half ago! ? wearing one of the new @morphebrushes Little Palettes, copper popper! Use code IRENE for $ off! @eyerisbeauty Sriracha lashes, @anastasiabeverlyhills @norvina sweets glow kit (marshmallow), @hourglasscosmetics diffused heat blush, @kyliecosmetics brown sugar liquid lip, lips lined and contoured with @hudabeauty @shophudabeauty trendsetter lip contour ?

A photo posted by Irene Khan (née Mahmud) (@irenesarah) on Sep 28, 2016 at 7:16pm PDT

how #couplegoals are she and her husband?

My fav pic of #2016 ? (& my most liked! Thank YOU!) My outfit is by @nasib.official ?

A photo posted by Irene Khan (née Mahmud) (@irenesarah) on Dec 29, 2016 at 11:36pm PST

And most of all, she is UNAPOLOGETICALLY honest

After an Instagram company reached out to her to endorse their product she said OH.HELL.NO.

she was not having their shit.

It's 2017, can we ban skin whitening products?

For fucks sake..

Don't ?? ask ?? me ?? to ?? endorse ?? that ?? shit pic.twitter.com/1vmXOhJJeJ

— Irene Khan (@irenesarah) January 30, 2017

YES MY GURL YOU TELL EM,

SHE’S GOT OUR BACKS

As for you…

Bye Felicia.