Muslims Are Furious Because Nike's New Shoe Design Looks Like It Has ‘Allah' Written On The Soles

By Masooma Haider | 9 Feb, 2019

Nike always seems to make it to headlines through one way or the other. While often its for things like its classic gear, at other times it may also be for more controversial actions. Just recently, Nike launched a new sports shoes line called Nike Air Max 270. Seemingly, the shoes looked like, well, the way any decent brand of shoes should look.

Nike Air Max 270 Men's Shoe

The front view of the pair looked pretty okay too…

Nike Air Max 270 Men's Shoe


Hmm, they actually look quite trendy.

But if we look closely, the logo for these series of trainers, looks something like this

Image result for nike air max 270 allah

If we look for it, something specific can be spotted within the logo

Image result for nike air max 270 allah

Yes! A vaguely formed ‘Allah’ can apparently be spotted, written in Arabic, on the sole of the shoe.

Even though it’s written as a part of something, it can still kinda be spotted

Image result for nike air max 270 allah

Now, since this is specifically written on the sole of the shoes, it can be seen as disrespecting the holiness of the Almighty’s name. With the reasoning that shoe soles touch the dirtiest and muddiest of places, it is almost like ill-treating the sanctity of the name, itself.

An angry protester called Saiqa Noreen started an online petition against Nike to recall the sale of the shoes.

Image result for nike air max 270 allah
Via Huffington Post

An online petition was started urging people to force Nike to recall the logo and stop the sale of the newly launched brand. It was seen as ‘blasphemous’ and ‘insulting to Islam’, for which it encouraged all Muslims to sign the petition. The petition has now reached 35,000 supporters online.

A Twitter backlash was also seen with regards to this, where people bluntly bashed Nike for carrying out such an act.

People believed that this might cause Nike to crumble!

Some agreed that it was disrespectful, and urged others to sign the petition

People were seen discussing how brands need to be sensitive towards religious sentiments

Some were seen pleading for peace in the world through this

However, there were also those people who did not seem to notice anything derogatory

They shed light on how it was just written a certain way – not meaning to actually include the name itself.

Nike did respond to the allegations as the petition began to circulate more and more. In a statement, they had the following to say:

“Nike respects all religions and we take concerns of this nature seriously. The AIR MAX logo was designed to be a stylized representation of Nike’s AIR MAX trademark. It is intended to reflect the AIR MAX brand only. Any other perceived meaning or representation is unintentional.”


Nike was also accused of a similar action in the 1990’s, where they had apparently printed what looked like Allah’s name in Arabic on the back of a line of shoes. They had then apologized for it, and clarified that they never intended to offend anyone by it.

Do some brands just never learn? Or is this a mistake? Do let us know about your views on this in the comments section below!


Mooroo Is Speaking Out After Being Accused Of Marrying His Wife Only To Break Stereotypes


“Deadpool” Has Been Roaming Around In Lahore And He’s As Hilariously Desi As It Gets


Share This

More Recent Stories


Umair Orakzai – A Crypto Expert’s Opinion On Regulating Cryptocurrency In Pakistan

19 Jan, 2022
Featured Jewellery Earrings For All Face Shapes

18 Jan, 2022

Pakistan’s First Touch Enabled Neckband By Audionic

14 Jan, 2022

Shan Foods – Unlocking The Flavors Of The World At Karachi Eat Festival 2022!

13 Jan, 2022

New Moves and New Grooves in New Pepsi Teaser

10 Jan, 2022

Proton Pakistan Partners With Euro Oil To Launch Proton Genuine Oil

5 Jan, 2022