Daraz never fails to amaze people with their marketing plans and strategies. The online shopping portal has been leaving people very baffled every now and then and honestly, this is what a true marketing genius would do to keep its buzz alive.

This time, however, Daraz seems to be going big with its subtle marketing.

Something seriously spicy is cooking in Daraz’s kitchen. 😂#ShakeThat pic.twitter.com/0B3bnUUIEj

— Noor ul Huda (@noorrulhudaa) February 16, 2019

Okay, maybe not so subtle after all. But, it is eye catching though, and that’s what marketing is all about right? *looks at my marketing book for support*

People ARE definitely finding the strategy quite interesting. 

Also waiting for the government to put dupatta on these banners too. #shakethat pic.twitter.com/96jDhSY5m8

— h😟e (@SohaTazz) February 16, 2019

What my immature mind can make out of it:

Sorry, not sorry. If you say your first impression was otherwise, you’re lyin’ and you can’t be trusted!

Keeping the “controversial” aspect of the marketing campaign aside, we need to give the team at Daraz due credit for getting a conversation started. Digital Media Marketing has evolved tremendously over the years, and with a decreasing attention span of the target audiences, this is the best way to grab attention.

And this campaign sure did get a lot of attention on Twitter!

Kafi explicit kisaam ki requirement hai par chalo, theek hai… #ShakeThat pic.twitter.com/puJcchSgZG

— h😟e (@SohaTazz) February 16, 2019

For instance, some people thought the requirement was pretty explicit in nature. But really, it’s about what you make of the ad, no?

Funny toh haina at least.

Twitter pe #ShakeThat
Ghar se bahar niklo tou #ShakeThat , zindagi #ShakeThat banke reh gaee hai. Hai kya ye? pic.twitter.com/kHi5xB8YFp

— khurram (@Saykhurram) February 16, 2019

It’s got people asking questions, too.

What’s going on @darazpk?
Itni excitement kis cheez ki hai? #ShakeThat #Daraz pic.twitter.com/fOqRzsp9lH

— Aphrodite Qalandar 🇵🇰 (@TheGrumpyDoctor) February 16, 2019

I mean, double meaning baat ho aur Pakistani na enjoy karen? Aise kaise yaar!

Literally everyone here has a dirty mind and it shows#Daraz #ShakeThat pic.twitter.com/yNmdHyKtbJ

— Global Waming🌈 (@Zee_e_) February 16, 2019

Should we be ashamed?

#ShakeThat #Daraz
What a way to get publicity !!!
Awam double meanings pe wese e dil haar jati ha 😁

— طLحہ⁦⁦ (@Talha__Qaisar) February 16, 2019

People have now started a mission to decode what Daraz actually wants us all to shake. 

Its not arm
Its not ass
Its not this
Its not that

Should I give up?#Daraz #ShakeThat pic.twitter.com/GJyFkj3bTg

— Imran Saqib (@WordsByImran) February 16, 2019

Going to pitch my 2 cents here: Shake That App?

If you have people making polls to decode your ads, you’re doing something right!

What #Daraz wants from us to #ShakeThat A_ _ ??

— khurram (@Saykhurram) February 16, 2019

Obviously, guesses lag rahe hain.

Me and my friends if it turns out to be a sale/discounts: #ShakeThat #Daraz pic.twitter.com/6fi9wEuC60

— meem (@meemelif) February 16, 2019

Mai keh rahi hun, “Shake That App’ hai!

Maybe its #ShakeThat Ant 😂

— khurram (@Saykhurram) February 16, 2019

APP!

Its definelty “shake that all” because i do not think Daraz have balls to chosse the ‘ass’ word #ShakeThat pic.twitter.com/OvF1JHL6Yk

— Hamza Khan (@RMA_in_DNA) February 16, 2019

Hoping to get a few discounts if I get this right.

CC: Team Daraz.

Pretty sure this is what Team Daraz is up to right now:

Very clever, #Daraz. Having everyone going crazy over #Shakethat

Daraz, atm: pic.twitter.com/tvrpSsUXGs

— The age of ‘humans’ (@Ears_Not_Mouth) February 16, 2019

Also, why is Nicki Minaj getting free publicity out of this?

Also let’s assume #Daraz been inspired by Nicki Minaj…. (????) #ShakeThat pic.twitter.com/FRTsIk0WVg

— h😟e (@SohaTazz) February 16, 2019

From a marketer’s perspective, this campaign is nothing short of genius! 

It’s got everyone talking about Daraz. Social media is buzzing (naya word seekha hai, tolerate please) about the true intent behind the campaign. The sexual innuendo in the campaign is there because the campaign, supposedly, has been designed in a way to target millennials and the younger audiences.

Keeping the haw haye element aside, this cheekiness has helped Daraz build up some tension amongst its audiences. Khair, what do you think could fill the blanks? Is it ass? Is it app? Or is it something else? Let me know about your guesses in the comments.

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