Certainly advertising is exponentially important these days, just ask Pepsi and Kendall Jenner. If an ad is done right, even if the truth is a little too uncomfortable, the ad can win praise. Ideas in the realm of advertisements are recycled continually and innovation can be a little too hard to achieve for some people.
This Pakistani clothing brand certainly went the lazy route with their ad featuring Wasim Akram
For their 2017 campaign for an exclusive collection of shalwar kameez designed in collaboration with Wasim Akram, the brand Almirah launched a very tug-at-your-heartstrings advertisement.
But hawk eyed folks will notice how the Wasim Akram ad is a little too reminiscent of a certain Indian ad featuring someone called Amitabh Bachchan
It’s unfortunate to see Almirah completely ripping off a 2013 Indian ad by Binani Cement endorsed by Amitabh Bachchan.
Both ads are awfully alike and here’s the evidence broken down for your convenience.
So this is the opening of the Wasim Akram ad
You can clearly see Wasim bhai’s face in some of these photos.
Here’s the opening of the Amitabh Bachchan ad
Notice the similarity?
And then the ads really get into the meaty stuff as the two men start speaking
They are both using their childhood memories and nostalgia to sell two completely different kind of products.
SUCH. DITTO. COPIES
At least here Amitabh Bachchan is poking his nose while Wasim bhai is just resting a finger on his face. Creative hai!
It’s pretty hilarious (and albeit sad), the fact that Almirah has completely ripped of bechara Binai Cement. There is barely any leeway for difference in content between the two.
Here are two ads together, for you to decide for yourself
What do you think? Is there a copy paste job in these ads or are we seeing too much?