It starts with muffled whispers that turn into a rhythm, the rhythm turns into a pulse and the pulse is joined with sensory stimulation: This is more than just a song, it’s an experience. Telenor Rawaan’s video is proof of music transcending language, culture, border and boundaries.
It’s sure to give you goosebumps.
The video is your guide to the next cross-country you absolutely must plan (if you haven’t already) as it showcases the diversity of Pakistan. The score is recorded in five different languages and features vocals by Shani, Asrar, Zeb Bangash & Akhtar Chanal. It is a directorial project of Jami, the jewel of Lollywood.
An almost ethereal external presence lingers as the video proceeds, the idea is to take you up on a journey that stretches beyond the bounds of physical dimensions. Sights and sounds are complimented with a little extra to leave you with a certain yearning for exploration beyond what meets the eye.
Be it vapours of agar batti
Live performances on top of a desi truck
Piercing wind through the desert
A flock in the wild ruffling through the sand.
Or my personal favorite, waves kissing the shore.
These “experiences” alone can tickle your fancy but then, there are also some very breathtaking shots of Pakistan:
Shah Jehan Mosque
Khunjerab Pass
Gurdwara, Hasan Abdal
Attabad lake
People all over social media truly grasped the essence of the project, talking about the landscapes and rich culture Pakistan has to boast.
#Pakistan for the enriched culture buried within the soil of this glorified nation#TelenorRawaan pic.twitter.com/FPbBCFCcp4
— عادل (@aurAdil) August 16, 2016
Sometimes you need a reminder of how rich your culture is. How similar we are within the boundaries that we've created within #TelenorRawaan
— Nabeha Latif (@Nabehal) August 13, 2016
Love the music and the vocals. And the amazing landscape of our beautiful country. My fav is the girl singing in pushto #TelenorRawaan
— Bissmah Mehmud (@bissmahmehmud) August 13, 2016
Serenity!#Pakistan is blessed with natural scenic beauties like this, we just have to explore! #TelenorRawaan pic.twitter.com/Q0uwdoMKEO
— ابرار قریشی (@ProudPotato_) August 16, 2016
The video is an out-of-body experience, indeed. Not only was the concept so well thought out, Jami’s beautiful camerawork turned it into a masterpiece. When joked about his thoughts on doing something similar using VR, Jami told MangoBaaz, “I worked with VR when it first came out in 1995, (it) can’t replace the Balochistan wind”.
And that has clearly been his vision all along.
Here’s the whole video for you
This post is sponsored by Telenor.