Shehzad Roy Says Coca-Cola Used His Song Without Permission And People Want Justice

By Sajeer Shaikh | 20 May, 2017

Shehzad Roy is a man who needs no introductions

Source: @ShehzadRoy / Twitter

He’s an incredibly talented singer, with songs that have incredible depth and meaning 


Apart from being an absolute asset to Pakistan’s music industry, he has also always been vocal about social issues as well. Many of us remember his witty, satirical and, at times, emotional songs that counter and protest against the many injustices that exist in our society. Songs such as Apney Ullo, Qismet Apnay Haath Main and Laga Ray have remained in the hearts of many.

Source: Hi-Tech Music Ltd.


However, Coca-Cola allegedly used Laga Ray in an advertisement without Shehzad Roy’s permission


 Undoubtedly, the star was livid


And is now taking action by suing the company


The entire premise put off a lot of Pakistanis


People are being vocal about their support for Shehzad Roy


Many were disappointed in the company itself 


The act was deemed shameful


And people firmly agreed on the fact that Coke was in the wrong 


Some had very specific concerns in terms of the ad’s content


#ShameOnCocaCola became a thing pretty soon


People considered it their moral responsibility to stand with Shehzad Roy


Some pronounced a death sentence for the brand altogether

Okay, maybe that was a little too much.


The same sentiment was mirrored overall


And Pakistanis were seen unanimously demanding justice

The real lesson to be learned here is that jitni bhi bari company ho, you can’t mess with Pakistan’s legends. It’s also great to see artists holding companies responsible for when they are out of bounds, possibly setting a precedent for anyone who is wronged in the future. Here’s hoping Shehzad Roy gets the justice he deserves. As for Coke, well – maybe someone needs to hand them Kendall Jenner’s miracle-working Pepsi to fix the entire debacle.


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