If you were around in the early 2000s, Nadia Khan was a face you definitely saw and heard every morning. The actress turned TV show host is undoubtedly the founder of the modern Pakistani Morning Show.
‘The Nadia Khan Show’ was one of the nation’s most loved and watched programs on TV

Nadia Khan was able to rope in major names for her interviews, such as Sami Yusuf, Shoaib Malik and the current PM, Imran Khan too. Her personality on screen was electric; she was bubbly and super funny, making her a force to be reckoned with. Nadia Khan bowed out from the world of morning shows and went on to live a pretty low-key life until her return in 2013.
Nadia recently made an appearance of Fiza Ali’s show called ‘Taron Se Karay Baatein’

When asked about the state of morning shows currently, Nadia Khan gave her two cents and well, she nailed it. According to Khan, the morning shows these days are making people ullos. She said that her aim with her own show was to always educate women, and tell them to move out of just thinking about the household and khaana peena, she feels that shows now aren’t doing that. Ratings and more money have shifted the focus of morning shows. She also accused the media of spreading barbaadi across TV and specifically morning shows.
She went as far as saying ‘Aaj kal TV aisa hai ke agay seekh na paye, agay soch na paye. Ye kis tarah ki saazish hai?’

It’s great of her to call out the media for what it has become. However, personally, I feel like the same critique can be levied against Nadia Khan towards the end of her show. While she definitely did begin the trend of morning shows in Pakistan, the end of the ‘Nadia Khan Show’ possibly also set the precedent of making ‘bad’ shows and still getting views.
Morning shows have simply become a joke nowadays; from fake weddings to dressing up as school girls, it’s honestly just sad. Women and young kids watch these shows, and if they’re constantly fed this kind of nonsense, well then, there will no progression of thought, no critical thinking. Here’s hoping for SOME change in Pakistani Morning Shows.