Khaadi Has FINALLY Responded To Those Allegations With Their Side Of The Story

By Sarah Babar | 29 May, 2017

Last week, we saw one of the biggest clothing brands in the country, Khaadi, come under fire, over a matter of employee termination and not having provided them with basic rights and paying them below minimum wage level.

 

This past week, a bunch of people were accusing Khaadi of firing workers and mistreating them

People were losing their minds on social media and in real life, too. There were protests all across the city of Lahore, and people were livid on social media.

Source: @omar_quraishi via Twitter

 

The matter even reached the courts where the people on behalf of those claiming to be employees filed a case against the brand

 

And everyone was looking towards Khaadi to make matters clearer by telling their side of the story… well, now they have

We had reached out to the brand’s representatives for a statement and WE NOW HAVE IT! Khaadi just gave MangoBaaz its official statement on the matter and here’s what they have to say about the allegations and the protests that were happening:
“Khaadi has viewed with concern the discussion on social media in recent days emanating from certain false news that have been spread and which seek to damage our reputation. Initially our viewpoint was not to respond to what is nothing but malicious and libelous content, but we now feel we owe it to our patrons to clarify the matter. We therefore categorically confirm that Khaadi has NOT terminated 32 of its employees.

Another malicious story being spread and linked to the above is of the apparent attempted suicide of a young female worker. Why anyone should spread this outright lie is beyond understanding, but this just goes to show how some vested interests will stop at nothing to premeditatedly plan to try and cause reputational harm to Khaadi, and we intend to get to the bottom of this conspiracy.

Khaadi is a responsible corporate citizen. As a brand, we have endeavoured to maintain and adhere to the highest standards in all operations-which also includes following best practices with regard to our biggest assets, our employees. Our products are sourced through an array of third party suppliers. Khaadi has always endeavoured to promote our culture and heritage, and promote a positive image of Pakistan internationally, and will continue to do so.

Finally, we appeal to all to please do not share or spread news that is pure hearsay, or base your comments on speculative news, no matter shared by who, without fully knowing the facts yourself. We request this not only in the case of Khaadi, but as a general principle of social media engagement, as false rumours tend to escalate and can be quite damaging for others, whether it be brands or innocent people.”

As we said earlier, Khaadi has always been known to be a socially responsible brand, and they did try to clarify that with their official statement

khaadi-storefront
Source: tribune.com.pk

However, as far as those employees who were fired are concerned. We are still waiting to hear why were they accusing Khaadi, specifically? Was it an outsourced third-party company that works with Khaadi and those employees were so disgruntled with their company that they went after the famous brand? Or were those people just planted by rivals to ruin the brand’s reputation, as Khaadi hints in their statement?

While we understand that there are two sides to every story, we’re still hoping that there are no workers in this country that aren’t getting their lawful rights and that there are no tarnished reputations, either.

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