Whether you love them or hate them, shaadis in Pakistan are absolutely everywhere.
On television, while shopping, in movies, songs, and even while scrolling through Instagram. Wedding campaigns in Pakistan almost always feature a young bride getting married. However, this campaign by Generation has broken stereotypes and featured an older bride.
Generation’s recently launched their new campaign called “Shahnaz ki Shaadi” and it’s the cutest thing you’ll see all day.
Shahnaz ki shaadi is a campaign breaking stereotypes of Pakistani wedding, featuring a middle-aged woman’s wedding ceremony.
Shahnaz rocks salt and pepper hair and looks stunning in her colorful apparel and oh, she looks AMAZING.
This sentimental picture from the Rukshati portrays Shahnaz wiping away her tears as she drives away with her groom.
The Rasm-e-Henna ceremony shows the bride and groom’s family celebrating the wedding.
Shahnaz and the groom are surrounded by their children who look tremendously happy for them.
Women of all ages are celebrating the joyous occasion with lights surrounding them, flowers in their hair, and mehndi on their hands to celebrate the wedding.
Unlike most older couples in Pakistan who keep their weddings simple with just a nikkah, Shahnaz and her groom made sure to complete every shaadi ritual, from the doodh pilayi to the mehndi ceremony – making it a magical affair.
Shahnaz and her daughter getting ready for the nikkah ceremony
The model, Naveed Anjum, has a Ph.D. in Psychology and has been teaching for over 20 years
Naveed Anjum: Having come to realization after 20 years of teaching psychology that it didn’t make her happy anymore, she decided to go back to school, pursue her Masters and PHD, before getting on the journey of becoming a certified counselor. Read more about her story in our supplement, coming out with this week's @sundaytimes! Photography: #UmarRiaz Mua: @saigolnatasha #stepoutside #greaterthanfear #NaveedAnjum
People have been confused if this was her actual wedding or if this was just a campaign, to which Generation did confirm that it was just for the shoot.
However, that did not keep people from praising the campaign and realizing what an amazing idea this was.
What do you think of this creative campaign?
cover image source: @generation_pk/ Instagram