In an effort to highlight differently-abled members of our community, Amir Adnan's latest Eid campaign features a deaf and mute family and it's super ...
There are few things that have a significant impact on our lives. For me, one of those things has been the opportunity to work with some of the most a...
Pervez Ahmed is a Pakistani athlete who suffers from Down syndrome. Down syndrome became the reason behind him leaving his education in Grade 2.
Special needs children are one of the most worst off groups in Pakistan. A recent video shows a bus conductor in Lahore torturing special needs childr...
In an event arranged for handicapable children in the special olympics and paired with celebrities and normal children, we saw a glimpse of a better w...
Karachi food places are widely known for their mouthwatering dishes including numerous restaurants and cafes which are exclusive to the city.
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
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