The entire scientific and medical community has been grappling with dementia for a long time but this breakthrough just might change the game.
Pakistani students don't have the most well-equipped education. Lala Rukh plans to change all that with her social enterprise.
These science jokes are really effing hilarious that they will leave you shaking like a beaker full of volatile solution by the end of this post.
This second skin is a material that can be applied like a cream on to your skin. It can protect your skin from water and even make you look younger!
You may have heard of these Pakistani scientists but this contributor claims that there's more to the story than you know.
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Karachi food places are widely known for their mouthwatering dishes including numerous restaurants and cafes which are exclusive to the city.
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