I told my parents I didn't want to become a doctor and their reaction was as shocking as one would expect but for all the surprising reasons.
There is never a dull moment with kids, if you think about it. As proof, we share some of the most hilarious stories we came across about Pakistani ki...
As a Pakistani-American, I reside in the States for 95% of the time. The other 5% is my vacation period in Pakistan or Canada. Having parents that gre...
traveling with kids can be a nightmare-inducing idea. What with all the preparation, planning and mood swings involved. But it doesn't have to be that...
Family ties are a huge priority and most desi parents are known for their unconditional love and support - there's no denying that. Still, it's time w...
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
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