Discovering what you love to do and actually doing it is a blessing and not everyone is fortunate enough to have it this way. Abirah Kazmi’s ...
In the country’s beauty space, RIOS has emerged with a strong make-up, skincare, cosmetics, and fragrance portfolio.
We bumped into Farah Haris’s recent ‘Sonu Meri Darling’ transition video and stalked her a little (guilty stalkers). And guess wh...
Luscious Cosmetics is a homegrown Pakistani brand founded by Mehrbano Sethi and is a pioneer of modern makeup brands in Pakistan.
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
Zero Lifestyle just upped the ante on their highly successful "Your Beat Matters" campaign with the addition of global superstar Fawad Khan
JS Bank, a leading financial institution in Pakistan, partnered with Mario Testino, the internationally renowned celebrity and fashion photographer.
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