I came back to Karachi after four years in Canada and I was surprised about the state of my city, my people and everything that I left when I went to ...
This girl taught a lesson to her phone snatchers who tried to steal her phone while she was on her call. The brave lady dragged them, literally.
Tipu Sultan has become the hotspot for people on the "other side of the bridge" and with the opening of some popular new places it is set to become bi...
These neighborhoods of Karachi have some of the most bizarre names behind them and many have wondered why. Today we unlock that mystery.
Karaciites are pissed off about a board that the think claims that the Seaview Beach was given as a gift to the city by DHA.
People in Karachi are going crazy. It seems like the whole country is under the influence of early monsoon this year and it includes Karachi as well.
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
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