This creamy pink concoction topped with a sprinkling of nuts is the perfect accompaniment to the Lahori winters.
A biryani emoji is coming, But people have lots of thoughts, like students in New Delhi who took to the streets to protest against it, apparently.
Do you know what your favorite dish in Lahore is? Can you even choose just one?
Biryani Centre in Karachi has started to serve something called Zinger Biryani and people have started calling it a disgrace to the dish.
Have you heard of the biggest burger in Pakistan? Burger Lab promised us four patties, cheese & a whole lot of goodness. Did they deliver? Read & find...
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
Cola Next's official hashtag for the campaign is #KyunKeColaNextHaiPakistani inviting viewers to share their love for Pakistani identity.
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