Unless you’re living under a rock or on a social media cleanse, chances are you’ve caught up with the “zaalima coca-cola pila de” obsession. Re-work of the Noor Jehan original fire-starter was not only well-received, it kind of broke the internet.
Vocal powerhouse duo, Meesha Shafi and Umair Jaswal definitely did justice to the track.
Meesha hit just the right notes and we bet you wouldn’t be able to get the song out of your mind…like, ever.
ZAALIMA COCA-COLA PILA DEY! pic.twitter.com/MTvu3rEtCc
— Meesha Shafi (@itsmeeshashafi) August 3, 2016
Suffice to the say that celebrities also hopped on the bandwagon. Actor and director Humayun Saeed was all praises for the new Coca Cola jingle.
Lovely recreation of Zalima Coca-Cola Pila De. Congratulations @itsmeeshashafi & @umairjaswalhttps://t.co/vgmscV69Rq
— Humayun Saeed (@iamhumayunsaeed) August 4, 2016
The internet soon caught on, floating memes, sending tweets and doing what it does best: ENTERTAIN.
For everyone #ZaalimaCocaColaPilaDey pic.twitter.com/sISOT0zfEO
— Umee. (@Marieebiskut) August 4, 2016
Someone went the extra mile and dug out the footage of Noor Jehan original which consisted of one too many thumkas.
Childhood nursery rhymes got a hilarious spin.
Once there was a thirsty crow,
He did nothing but just said,
.
.
.
.
.
.
.
.
.#ZaalimaCocaColaPilaDey— Usman Salafi Hasan (@usman_salafi) August 4, 2016
Property became collateral damage.
Hahah this is what happens when you don't give zaalima a coke #ZaalimaCocaColaPilaDey pic.twitter.com/JNxD5GZQ19
— Abeer (@DMisHaram) August 4, 2016
Doraemon expressed his one dying wish.
Doraemon won't go #ImranKhan because… HAHA! #PTIvsDoremon #ZaalimaCocaColaPilaDey #Funny #Pakistan pic.twitter.com/nOZNgNseEH
— Hareem Deeba (@Hareem_Deeba) August 4, 2016
Tears of blood were shed.
Hahahaha this cracked me up! #ZaalimaCocaColaPilaDey pic.twitter.com/h3eAE7ckTb
— ~ابرار قریشی~ (@abrar_kureshy) August 4, 2016
Zaalima bae’s loyalty was brought to question.
When bae brings Pepsi when you want Coke! #ZaalimaBae pic.twitter.com/FcUfRYC1km
— Arsalan M. Khan (@amk) August 4, 2016
The age-old question of bae vs. your bright future.
Kum umry mein shaadi – biwi constantly asking for Coke. Exams ki tension. #ZaalimaCocaColapiladey pic.twitter.com/KTMiy7CZCr
— Hiba Moeen (@hibamoeen) August 4, 2016
I guess Meesha finally made fetch happen.
My dad just came into the kitchen singing zaalima pakora khila day ?
— Meeran Aamir (@LumosNotNox) August 6, 2016
People started using the campaign to send hints to their significant others:
Zaalima England ki wickets gira dey
— Minhal (@Minhal_Shah1) August 5, 2016
Zaalima is Haseen Mausam main long drive par le Chal.
— نادیہ (@iNadiaKhurr) August 5, 2016
Love ballads were re-worked.
A heads up to all the real and figurative phuphos of the world.
"KNOCK, KNOCK"
"KNOCK, KNOCK"
"WHO?"
"ZAALIMA"
"WHO ZAALIMA?"
"ZAALIMA TERI PHUPPO, PEPSI PILADEY"— Daniel (@DamnDaniyel) August 4, 2016
When bae doesn’t return your calls.
Zalima phone call karwa de. pic.twitter.com/OLhfA9LbbF
— Waleed Nasir (@waleednasir00) August 5, 2016
…and plays excessively hard to get.
Pizza and coca cola: a better love story than Twilight.
*Me to the waiter after eating a spicy pizza*: #ZaalimaCocaColaPilaDey
— Hammad Irfan (@HammadIrfan5) August 3, 2016
People were hitting on Meesha Shafi and do you honestly blame them?
#ZaalimaCocaColaPilaDey pic.twitter.com/ReoA7SDjMB
— FurSid (@fursid) August 3, 2016
And the tune totes gets you in the groove.
Quite a catchy tune though!
"Zalima #cocacola pila de.." @CokePk & @itsmeeshashafi ? #ZaalimaCocaColaPilaDey pic.twitter.com/PGNFtxHXAI— ~ابرار قریشی~ (@abrar_kureshy) August 3, 2016
We caught some people dressing up their drinks.
Source: Foodicted Via: Facebook
Things got a little dark.
Zalima left you because of your incessant rants and unending demands.
— fatima (@whaddahandle) August 5, 2016
@itsmeeshashafi @umairjaswal pic.twitter.com/ZlQHiek3DB
— H Tee Kay (@hennatahirnawaz) August 7, 2016
Don't be a bhikari. Buy yourself a coca-cola and enjoy it. Zalima ne aapka theka nhi le rakha.
— Maryam (@itx_mayaa) August 6, 2016
But of course, we couldn’t help ourselves.
Me jamming to the @itsmeeshashafi track#ZaalimaCocaColaPilaDey #zaalimabae pic.twitter.com/VUwVrXQWie
— MangoBaaz (@mangobaaz) August 7, 2016
This post is sponsored by Coca Cola